Mantis Clean is a fictional botanical soap brand created in March 2026 for Design Fundamentals II. Inspired by the praying mantis, the identity explores themes of femininity, confidence, and strength through an unconventional visual language. By pairing soft floral scents with the symbolism of one of nature's most distinctive creatures, Mantis Clean transforms everyday self-care into something playful, memorable, and unexpected.

Concepts/Mockups:

Mantis Clean demonstrates how strategic branding can transform an everyday household product into a memorable consumer experience. Through a cohesive visual identity, distinctive packaging, and a clearly defined market position, the project showcases the ability to develop a brand from initial concept to final execution.

Looking ahead, the brand has opportunities to expand beyond its initial soap collection. The praying mantis could evolve into a recognizable brand mascot, serving as a consistent visual asset across retail displays, digital advertising, social media campaigns, and seasonal promotions. The product portfolio could introduce new scents and also extend into other personal care products like liquid soap, shampoo, conditioner, deodorant to strengthen the overall brand ecosystem.